Krehalon - Flexible Barrier Packaging
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22nd July 2008
Starpack Awards For Form Shrink Chicken Pack
21st July 2008
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Starpack Awards For Form Shrink Chicken Pack
22nd July 2008
Starpack Awards Winner
FormShrinkTM Chicken pack
Krehalon is delighted to announce the success of two Starpack awards for the innovative FormShrinkTM Whole Chicken Packaging Format:
- Environment - New Developments (sponsored by WRAP)
- Technical Developments (sponsored by the PPMA)
The FormShrinkTM Chicken pack, developed with Multivac, 2 Sisters Food Group and Tesco, was designed with a number of specific objectives:
- increased shelf life
- reduced in store wastage
- better security / pack integrity
- reduced packaging waste
Key benefits delivered are:
- Increased shelf life of 4 days over existing pack formats
- Reduced packaging weight of 68%
- Ease of opening with a specifically designed easy access "tear tab"
- High quality print for simple to read instructions on the special Krehalon pre-printed top and base films.
"A truly technically innovative pack for whole chickens with the very real benefit of reducing packaging material usage".
- Starpack Awards Judges comment.
This pack delivered 4 extra days shelf life and a 68% reduction in packaging over traditional packaging formats. By removing the need for the standard plastic tray traditionally used by chicken packers, Multivac with their film partners Krehalon have been able to design a totally new chicken packaging format. "The FormshrinkTM Project has been a win-win for everyone. It has helped 2 Sisters deliver a truly innovative chicken pack for Tesco that not only offers significant environmental benefits in packaging waste reduction but also critically offers additional key advantages to us as packers, to Tesco as the retailer and to you at home as the consumer."
- Steve Rooke, Packaging Development Manager, 2 Sisters Food Group.